Trade Marketing - Kiwiik Data

Trade marketing experts create demand for the products their company produces and sell their products to e-retailers, so trade marketing is a form of B2B marketing.

Nowadays e-retailers have a higher power of negotiation than a decade ago, so they decide which brands or products are worth to be sold on their online platforms. There is a huge offer of different products, and retailers cannot sell all of them so an online trade marketing expert must convince the retailer to sell their products. 

Let's say a trade marketing expert for a healthy snack brand needs to make sure his product, brand and margins are convenient for the e-retailer, for that he requires organized and easy to access data from his products and his competitors' product prices, in other words he requires the whole category prices and promotions information from e-commerce to make sure margins and price strategies are still working. 

With this information, it is possible to predict the consumer behavior thus creating better strategies for online products, oriented to strengthen the relationship with the e-retailer. Updated and ready to use data is needed, Kiwiik Data provides prices, promotions, position, availability and information at the desired granularity from the whole category, with price changes notifications and configurations to focus on the products and the categories needed.