Sales - Kiwiik Data

For online transactions, the main cause of losing a sale is an unavailable product or a non published one on an e-commerce or a specific branch. Because of the consumer preferences in different regions, products can be strategically  not published, but what about when customers are not able to find products when those are supposed to be on the e-commerce? 

Even with a good SEM strategy, and the best paid ads, if the user clicks the ad and lands on an e-commerce site where the product is not available, the sale is not going to happen and the cost per clicking the ad will be reflected on the next bill,  hence the brand  lose a customer and also pays in vain for the ads clicked. 

This was a case that a regional manager of a global top marketing and media agency told us, highlighting the importance of the product status as the final step on the customer journey funnel.

Kiwiik Data allows brand managers to see general and regional products availability, giving them updated data to prevent cases like the former and providing information from the whole category to have the big picture not only about the status of competitors but also about its prices, promotions and positions.